Exactly one month from currently, Samsung can unveil its next flagship phone, the Galaxy S9. it’ll be the largest attraction at Mobile World Congress in Barcelona, and it’ll set the bar for humanoid flagships for the remainder of the year. it’ll even be Samsung’s initial chance to reply to Apple’s radically redesigned iPhone X. And, inevitably for being the newest and best product from the world’s most prolific smartphone merchant, the S9 can sell within the millions.
I have little doubt that this phone — or, additional possible, phones, given Samsung’s habit of supply a Plus-sized model — are going to be important and necessary. I’m certain Samsung can do its usual issue of sandwiching along the simplest hardware doable within a style that feels implausible. however I do have one predominant question relating to this future device, a matter that may go neglected because the usual hot topics of specs and style begin to overtake the spoken language.
What will Samsung do with Bixby?
I come into being my feelings regarding Bixby at length back in September: I contemplate Samsung’s personal assistant software package to be a kind of structural bloatware that’s expenditure valuable development time at intervals Samsung and even additional valuable goodwill among its users. Bixby is intrusive while not being useful (remember Clippy?), with the top of its bother powers being the means it demands you activate it when you switch on the phone’s camera. Samsung even dedicated a hardware key to Bixby on the otherwise starkly minimalist Galaxy S8. This issue may be a drawback. many folks spent 0.5 the year attempting to search out some way to show that spare button into a Google Assistant trigger — the voice assistant humanoid users really wish to use — and Samsung was eventually embarrassed into permitting the Bixby key to be disabled to avoid accidental launches.
Bixby’s failure didn’t sink the Galaxy S8, and that i don’t believe the S9’s industrial success can depend upon it either. however Bixby has been a blemish. just like the awkwardly misplaced fingerprint device next to the rear lense of the S8 and Note eight, Bixby’s ill-natured presence merely degrades the Samsung user expertise in a very fashion that feels needless and unacceptable. If we tend to take it as a on condition that Samsung can avoid the fingerprint device malposition this point around (rumors counsel it’ll be focused on the back), that leaves solely Bixby because the potential anchor dragging down the S9.